If you do nothing, what happens?

NOTHING. If you do nothing, nothing happens. There are exceptions to every rule, but in general this is true.

If you want to move forward, if you want to change, grow, strengthen, or expand; you almost always have to do something to make something happen. It's easy to become complacent, lulled into thinking that things can't change. You have goals, hopes and dreams, but you don't do anything to move towards them. They seem impossible to attain, so far out of your grasp. And they will remain that way unless you act. If you do nothing, nothing happens.

But if you do SOMETHING, what happens? Will your action have the desired result? Who can say? But you will never know if you never try. So here's the challenge, act now. Whatever it is you have been hoping for; expanding your client base, increasing sales in a certain demographic, launching a new product, whatever it is, you have to take that first step. It can be a sales push, a new marketing strategy, a re-branding of a key product. Whatever it is, do it, take that step, do something.

If you do nothing, nothing happens.

How is Boxing like Design?

So I was watching 'Ali' the other night on tv, and when I heard that oh so famous line "Float like a butterfly, sting like a bee' yet again, I had an epiphany. Boxing is like Commercial Design. How you ask? Well, Ali was fast on his feet, he floated around the ring, changing direction like a leaf in the wind, always on step ahead of his opponent. And yet it wasn't just his ability to dodge and weave that made him the greatest, it was also his punch. He did not loose his ability to 'sting', he was hard hitting, he punished his opponent for not being as fast as he was. He had impact.

Graphic Commercial Design has to have those same ingredients to be effective. It has to be fast moving, always pushing forward, moving with the tide of popular design. It can never slow down, never look dated and old, never loose it's edge. But at the same time it cannot sacrifice it's impact just keep up with trends. It has to have punch, it has to get the point across. What are you selling? What do you want your customer/consumer/constituent to get out of your ad? It has to be obvious, almost painfully so.

"Float like a butterfly, Sting like a bee." Who knew that could become the mantra of an artist?

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I'm starting a new blog as it seems the old account information no longer works. Here's to new beginnings.