How is Boxing like Design?

So I was watching 'Ali' the other night on tv, and when I heard that oh so famous line "Float like a butterfly, sting like a bee' yet again, I had an epiphany. Boxing is like Commercial Design. How you ask? Well, Ali was fast on his feet, he floated around the ring, changing direction like a leaf in the wind, always on step ahead of his opponent. And yet it wasn't just his ability to dodge and weave that made him the greatest, it was also his punch. He did not loose his ability to 'sting', he was hard hitting, he punished his opponent for not being as fast as he was. He had impact.

Graphic Commercial Design has to have those same ingredients to be effective. It has to be fast moving, always pushing forward, moving with the tide of popular design. It can never slow down, never look dated and old, never loose it's edge. But at the same time it cannot sacrifice it's impact just keep up with trends. It has to have punch, it has to get the point across. What are you selling? What do you want your customer/consumer/constituent to get out of your ad? It has to be obvious, almost painfully so.

"Float like a butterfly, Sting like a bee." Who knew that could become the mantra of an artist?

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